The Online Shopping In Malaysia Marketing Essay

The Online Shopping In Malaysia Marketing Essay Whether we like it or not, the Internet and World Wide Web are increasingly becoming important in Malaysian life. Online shopping may be a novel trend in Malaysia but it is fast catching up among Internet users due to rising Internet penetration. Besides, online shopping avoids with the crowd and its easier to compare prices of comparable products online, which translates into better savings (Leong and Lee 2009). As for the Internet penetration in Malaysia, 356.8 % growth is seen for the period of 2000-2009. Thereby, for instance, in 2000 it was accounted 3,700,000 subscribes, or just 15% of the population. In 2005 the amount of subscribers doubled and reached 26,500,699, 37.9 %. Currently, over 60% of Malaysians can use Internet connection actively, with almost 17 million subscribers accounted. (eCommerce Journal 2009). According to the Nielsen Company 2007 research, online travel is a favourite e-commerce activity for Malaysians, with 55% of Internet users buying airline tickets or made flight reservations online, while 41% said they had made hotel or tour reservations online and 22% computer hardware. 21% purchased book and 18% tickets to concerts and events. (eCommerce Journal 2009). A significant part of purchasing has moved to the Internet. But Malaysia is still in the infancy stage when it comes to online retail, which makes e-commerce still relatively weak in Malaysia. According to comScore (2009), the online retail (or dubbed as total online spending in the retail industry) in Malaysia is lowest compared to many other countries. The list (in Asia) goes: 1) Japan, 2) South Korea, 3) Australia, 4) Taiwan, 5) Singapore, 6) New Zealand, 7) Hong Kong, 8) China, 9) Vietnam, 10) Philippines, 11) India, 12) Indonesia, and 13) MALAYSIA. Next, the growth of Internet usage in Malaysia has been steadily growing but a far smaller percentage has actually made purchases online. According to comScore (2009), Entertainment is most popular category in Asia Pacific (includes Music, Movie, TV, Multimedia, Entertainment News, and Humor) and Email is still very important to Internet user. Therefore, visiting to retail sites is weak in Malaysia. Besides, Malaysian online retailers face the challenges with Internet users who still like to see and hold products before buying, and who have the same concerns about security issues as well as after-sales service. Is it the impact of factors attributed to large Internet users but not many shop online. Therefore this research study will contribute meaningfully to this area of research. (b) Rational of Study The Internet is no longer a niche technology. It is mass media and an utterly integral part of modern life. A major appeal for setting up online businesses is that its convenient, easy to do and cheaper (no rental fee, to state the obvious). (Leong and Lee 2009). The economic downturn has turned up the pressure on Malaysian companies, it is imperative to find new customers for their products and services for declining sales and financial constraints. Extending their marketing and advertising reach by venturing into e-commerce is a logical move. (Laalitha 2009). E-commerce in retailing has enormous potential. An organization can reach such a large number of consumers via e-commerce; it is possible to develop the business that could be profitable. The continued success for online retailers will depend for the willingness of consumer to make purchase online in the view of online shopping is still relatively weak among Malaysian. Therefore this study is clear identifying consumer attitudes toward online shopping in order to help sales and marketing department to identify the potentiality of online shopping and evaluate the future growth of e-commerce that useful for the local companies in Malaysia to have a good understanding of the dynamic online markets before to venture into online retailing. Although research predict growing internet users in Malaysia and online shopping has many distinct opportunities and advantages, but the question lingers: Why do internet users avoid online shopping? Therefore this research study will contribute meaningfully to this area of research. (c) Objective of the Study Objectives The objective of this study is to examine the online shopping in Malaysia. For this purpose, three specific scopes will be examined, that is: To identify the characteristics of online shopping in Malaysia To identify Malaysian Internet users attitudes towards online shopping To identify why Internet users do not shop online. Hypotheses: Hypotheses developed for this study are: H1: There is no relationship between internet usage and buying via internet. H2: There is no relationship between online shopping and demographic variables. H3: There is no relationship between online shopping and the traditional shopping. H4: There is no significant correlation between future online purchase variables and current issues and areas of concern variables. Research Questions: This research has aimed to explore the following questions: Why do internet users avoid online shopping? (d) Research Methodology A self-administered questionnaire will be used to collect the necessary research questions and objectives pertaining to online shopping in Malaysia. The questions are mostly present in close-ended style with well-structured questions. The survey questionnaire consists of seven distinct sections, each of which contains questions pertaining to different parts of the study. Due to time and cost constraints and also large population of Internet users in Malaysia, therefore it is more appropriate to conduct the research by using a convenience sampling method will be used to collect data mainly from the current Internet users at Klang Valley which is indicated highest penetration of Internet users. Indeed, sampling method has limitations in terms of generalisation if compared to other method of sampling, but it is assumed that the sample represent the whole population of Internet users in Malaysia. The survey will be conducted through the combination method: face to face interviews, email and postage questionnaires. Each of the method has its uses and none is superior in all situations due to email and postage questionnaires save both time and cost and can cover a wide geographical area which supplemented by personal interviews will yield more reliable results than either method alone. Once the primary data collected, several of statistical techniques will be used in the data analysis. Frequency Distribution Analysis will be used to determine a demographic profile of the survey respondents and the current internet users of online shopping. Besides, the frequency distribution analysis will also be used to determine method of payment, level of satisfaction and dissatisfaction, issue and area of concerns, reasons for shop and do not shop online. (Adeline et al. 2006). Chi-square Test in Cross-tab will be used to determine the relationship between online shopping and other conventional methods of shopping such as shopping via physical stores. The Independent Samples t-test will be adopted to compare mean differences between online shoppers and non-online shoppers. Finally Pearson Correlation Coefficient Matrix will be employed to determine the degree of correlation between future online purchases and issue of concern for current Internet users. (Adeline et al. 2006). (e) Expected Contribution from the study This study is clear realizing consumer attitudes toward online shopping in order to help management, the industry and government to predict the online shopping trend and evaluate the future growth of online commerce. Besides, online retail has enormous potential. Thus, this study is important for the small and medium enterprise (SEMs) in Malaysia to have a good understanding of the Internet as a new business strategy for driving business growth as well as to understanding what Malaysian Internet users really desire and why they are not shopping online. (Laalitha 2009). (f) Sample Questionnaire The questionnaire is adapted from Adeline (2006) with some modification to suit the context of this study. The questionnaire consists of eight sections as shown in Appendix. Section 1 is to request the respondents to complete information related to demographic profile. Section 2 is to request the respondents to provide the information related to internet usage whereas Section 3 is about the information of Internet users experience on online shopping. Section 4 is to request the respondent to provide information about the factor influencing their shopping decision. Factors include: product price and quality, more options and wider selections, ease of research, customer review availability, after-sales service, entertaining/fun, convenient, good customer service, promotion, fast delivery time, website providing sufficient product information and explanation, an item no available elsewhere. Section 5 is to request the respondent to provide information about the current purchase pattern in terms of types of goods and services, spending amount, purchasing frequency, payment method and spending time. Section 6 is to request the respondent to rate the satisfaction level and areas of dissatisfaction for their shopping experience with 1 is the lowest and 5 is the highest. Section 7 also request the respondent to rate to the future online purchase pattern (purchasing in the same retailers, types of good and services, spending amount, purchasing frequency and is important for the retailers nowadays have an online shopping facility) with 1 is the lowest and 5 is the highest. Last section is to request the respondent to provide information about the issues and areas of concerns toward online shopping, which include disclosure of personal information, security of credit card transaction, do not physically seen and touch a product, trust on online retailers and adequacy of consumer protection laws and regulations. References Adeline Chua Phaik Harn, Ali.Khatibi and Hishamuddin bin Ismail. 2006. E-Commerce: A Study on Online Shopping in Malaysia. J. Soc. Sci., 13(3): 231-242 (2006). http://www.krepublishers.com. (accessed January 31, 2011) comScore. 2009. State of the Internet with a focus on Asia Pacific. http://www.comscore.com/Press_Events/Presentations_Whitepapers/2009/State_of_the_Internet_with_a_focus_on_Asia_Pacific. (accessed January 17, 2011) eCommerce Journal. 2009. Internet and e-commerce industry in Malaysia. http://www.ecommerce-journal.com/articles/18271_Internet_and_e_commerce_industry_in_malaysia. (accessed January 18, 2011) IDC. 2007. IDC Reports 70% Growth in Malaysia eCommerce Spending in 2006. http://www.idc.com.my/PressFiles/IDC%20Malaysia%20-%20eCommerce.asp. (accessed January 10, 2011) Internet World Stats. 2009. Malaysia Internet Usage Stats and Marketing Report. http://www.Internetworldstats.com/asia/my.htm. (accessed January 10, 2011) Laalitha Hunt. 2009. SMEs Eager to Tap E-commerce. The Star online. December 12. http://biz.thestar.com.my/news/story.asp?file=/2009/12/12/business/5281516sec=business. (accessed January 10, 2011) Leong H. Y. and Lee L. S. 2009. Buying via Internet. The Star online. April 11. http://biz.thestar.com.my/news/story.asp?file=/2009/4/11/business/3620542. (accessed January 10, 2011) Malaysia Crunch. 2009. Malaysias E-Commerce Statistics. http://malaysiacrunch.blogspot.com/2009/09/malaysias-e-commerce-statistics.html. (accessed January 15, 2011) Nielsen. 2008. Over 875 Million Consumers Have Shopped Online The Number of Internet Shoppers Up 40% in Two Years. http://my.nielsen.com/site/20080414.shtml. (accessed January 25, 2011)

Between the Wars

The event that had significant impacts during the interlude between the First and Second World Wars would be the Great Depression. The effect of this financial crisis, not only in the United States but also in other parts of the world, was apparent both in the domestic front and in the international community. The Great Depression started during the late 1920s and would stretch until the next decade. This historical turning-point was triggered by Black Tuesday, which was the day when the stock markets had a major downturn.(Rothbard, 2000) The impact of this event, both positive and negative, was massive indeed as the country was forced into a state of great recession and then reassessment of economic and social policies. (Mcelvain, 1993) In the ground level, the people experienced difficulties, as employment becomes scarce, thereby leading to poverty and hunger, which was prevalent during that decade. The citizens in the grassroots were the ones that was most affected, for the depres sion was deeply felt by everyone.The length, lasting 10 years, was overwhelming indeed; the extent of the crisis was equally devastating. The agriculture and primary sectors industries experienced economic slumps even bankruptcies, which in turn burdened the people whose wages declined and employment opportunities disappeared. The end of this Great Depression coincided with the start of the Second World War. The implication of the financial crisis was not only social but also political, as policies were forced to be reassessed and eventually changed.The New Deal policy was a result of the crisis. Also, government officials debated the liberal policies in economics, as many abandoned liberal economics, and advocated more protectionist policies. The impact of the Great Depression is far-reaching and vast, as it is political, social and economic. References Mcelvaine, Robert. (1993). The Great Depression: America 1929-1941. United States: Three Rivers Press. Rothbard, Murray. (2000). A merica’s Great Depression. United States: Ludwig Von Mises Institute.

Convoluted Feminism in Laurie R. Kings The Beekeeper’s...

King’s Mary Russell series aimed to update the Sherlock Holmes cannon to the modern feminist era. However, King’s The Beekeeper’s Apprentice complicates its own feminist views through Mary’s approval seeking behavior, male disguises, and prevalent sentiments. The most ineffective was King’s The Beekeeper’s Apprentice undermines its feminist stance is through Mary’s approval seeking behavior. Approval seeking behavior is extremely common throughout society. Young children want their parents to approve of them and peers yearn to be respected by one another. Mary is no exception to this. Holmes’ approval is what she is looking for in particular. Mary asked Holmes if her presence was an embarrassment to him (111). Mary’s insecurities and dependence does not fit in to the competent, independent female archetype that feminism supports. The feminist female model would not need validation, much less validation from a male. Howeve r, this action is commonplace for all ages and genders. Holmes entered Mary’s residence without her knowledge and then informed her that â€Å"[he] shall allow [her] to make the next decision.† (233) in order to apologize for his actions. The roles have reversed here; Holmes now seeks approval from Mary. The Beekeeper’s Apprentice goes back on itself in an effort to further muddle its feminist stance through Holmes’ own approval seeking behavior. Holmes’ request for forgiveness and approval also underscores the fact that this behavior is universal.

The Things They Carried By Tim O Brien - 1004 Words

Tim O’Brien is a veteran from of the Vietnam War, and after coming home from his duty he decided to be a writer. His work â€Å"The Things They Carried† is about a group of soldiers that are fighting in the Vietnam War. The first part of the story talks mostly about physical items that each soldier carries, and also mentions the weight of the items as well. Though, there is one exception to the list of physical things. Lieutenant Cross is a character of the story, and Tim O’ Brien quickly states the how the lieutenant carries letters of a girl he loves. Her name is Martha a girl that obviously does not feel the same for Lieutenant Cross. After talking about the odd relationship between Martha and Lieutenant Cross, the writer goes back to†¦show more content†¦Many of his sentences seem to be short and abrupt. Then at other times they can be extraordinarily long. The next structure of Tim O’ Brien’s style that is unique from other writers is his use of dialogue. Without using any quotation marks, he makes the conversation between two people harder to follow. The dialogue between soldiers starts â€Å"Moral? You know. Moral?† (106). This is just a way that the author makes his short story different from all the others, and tries to follow the military theme. Characterization in â€Å"The Things They Carried† is shown by the objects that each man carries. Ted Lavender carries a massive amount of dope, and this shows his true fear of the war. Lieutenant Cross carries letter from his sweetheart back home. Maybe this shows the romantic side of a traveling soldier or maybe it shows a lonely homesick man. Henry Dobbins carries a outrageous weight of ammunition around his waist. These shows a man that is afraid, but makes himself feel safer with a bullet by his side. Jenson was kind of the odd guy, because he had extra personal hygiene products in his bag. Kiowa can be the religious and traditionalist man of the group. For the story says about him â€Å"Kiowa, a devout Baptist, carried an illustrated New Testament that had been presented to him by his father† (102). Kiowa al so carries an itemShow MoreRelatedThe Things They Carried By Tim O Brien892 Words   |  4 PagesThe Vietnam War was a long, exhausting, and traumatic experience for all of the soldiers and those who came with them. The Things They Carried, by Tim O Brien illustrates the different affects the war had on a variety of people: Jacqueline Navarra Rhoads, a former nurse during the Vietnam war, demonstrates these effects within her own memoir in the book, The Forgotten Veterans. Both sources exemplify many tribulations, while sharing a common thread of suffering from mental unpredictability. DesensitizationRead MoreThe Things They Carried By Tim O Brien1377 Words   |  6 Pageslove to have it as good as we do. Tim O’Brien’s The Things They Carried discusses many veterans who experience the burden of shame and guilt daily due to their heroic actions taken during the Vietnam War. The book shows you how such a war can change a man before, during, and after it’s over .     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As I reflect on the many conflicts America has been a part of, none can compare to the tragedies that occurred in The Vietnam war. As told in The Things They Carried (O’Brien), characters such as NormanRead MoreThe Things They Carried By Tim O Brien1457 Words   |  6 Pagesthe theme pertains to everyone regardless of their background. It conveys the same ideas to people from all across our society. Lastly, a classic is timeless, which means it has transcended the time in which it was written. In Tim O’Brien’s novel, The Things They Carried, he offers a new, intriguing way to view war or just life in general and also meets all of the crucial requirements mentioned above to qualify it as a book of literary canon. Though this book is technically a war novel, many peopleRead MoreThe Things They Carried By Tim O Brien1242 Words   |  5 Pagesâ€Å"Tim O’Brien is obsessed with telling a true war story. O Brien s fiction about the Vietnam experience suggest, lies not in realistic depictions or definitive accounts. As O’Brien argues, absolute occurrence is irrelevant because a true war story does not depend upon that kind of truth. Mary Ann’s induction into genuine experience is clearly destructive as well as empowering† (p.12) Tim O’s text, The Things they Carried, details his uses of word choice to portray his tone and bias. Tim O’BrienRead MoreThe Things They Carried By Tim O Brien1169 Words   |  5 Pagesbut are set in the past and borrows things from that time period. A story that fits this genre of literature is The Things They Carried. The story is about Tim O Brien, a Vietnam veteran from the Unite States, who tells stories about what had happ ened when he and his team were stationed in Vietnam. He also talks about what he felt about the war when he was drafted and what he tried to do to avoid going to fight in Vietnam. The Things They Carried by Tim O Brien was precise with its portrayal of settingRead MoreThe Things They Carried By Tim O Brien896 Words   |  4 PagesTrouble without a doubt is what First Lieutenant Jimmy Cross carried around his shoulders because he was out in war, where mistakes happen. Lost and unknown of his surroundings he had to lead his men into safety, while destroying anything they found. First Lieutenant Jimmy Cross only holds onto one thing for hope and that is Martha, the woman who he hopes is a virgin to come back to. Tim O’ Brien introduces symbolism by adding a character that has a meaning of purity and a pebble, which symbolizesRead MoreThe Things They Carried By Tim O Brien Essay832 Words   |  4 PagesSummary: â€Å"By and large they carried these things inside, maintaining the masks of composure† (21). In Tim O’brien’s The Things They Carried, the American soldiers of the Vietnam War carry much more than the weight of their equipment, much more than souvenirs or good-luck charms or letters from home. They carried within themselves the intransitive burdens—of fear, of cowardice, of love, of loneliness, of anger, of confusion. Most of all, they carry the truth of what happened to them in the war—aRead MoreThe Things They Carried By Tim O Brien1369 Words   |  6 PagesMany authors use storytelling as a vehicle to convey the immortality of past selves and those who have passed to not only in their piece of literature but in their life as an author. In Tim O’Brien’s work of fiction The Things They Carried, through his final chapter â€Å"The Lives of the Dead,† O Brien conveys that writing is a matter of survival since, the powers of s torytelling can ensure the immortality of all those who were significant in his life. Through their immortality, O’Brien has the abilityRead MoreThe Things They Carried By Tim O Brien1407 Words   |  6 Pages       Our introduction stated that in â€Å"The Things They Carried,† author Tim O’Brien tells us not directly of the soldiers of Vietnam, or the situations they find themselves in, but about the things they carry on their shoulders and in their pockets. 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